I am a C-level advisor, board professional, and growth strategist with a strong track record in business and AI transformation, customer-centric leadership, and commercial success across industries. With experience spanning Nordic, Baltic, and global markets, I bring deep expertise in marketing, sales, customer experience, eCommerce, and AI-driven innovation.

My work is grounded in strategic clarity, a passion for results, and the ability to connect brand, business, and customer value. I help companies navigate change, scale sustainably, and stay competitive in a fast-evolving digital landscape - whether by reshaping brand strategies, optimizing omnichannel sales, or embedding AI into marketing, sales and CX programs.

As a board member and executive advisor, I contribute with sharp business insight, a future-oriented mindset, and a collaborative approach that supports executive teams and creates long-term value. I’m driven by curiosity, impact, and a belief in purposeful leadership - where growth and customer relevance go hand in hand.