eCommerce is more than a sales channel - it's a strategic growth driver and a critical part of modern business transformation. With deep experience in building omnichannel and digital commerce strategies, I help organizations turn their online presence into a competitive advantage.

My work spans the full eCommerce value chain: from platform selection and digital storefront design to conversion optimization, customer journey mapping, and post-purchase engagement. I’ve led teams in creating seamless integrations between physical and digital channels, ensuring consistency and convenience at every touchpoint.

Success in eCommerce requires cross-functional alignment, customer insight, and constant iteration. I bring a results-driven approach that blends commercial logic with technological innovation - supported by data, automation, and AI. Whether scaling direct-to-consumer sales or expanding through marketplaces, I help companies build eCommerce strategies that are customer-centric, future-proof, and aligned with broader business goals.

In a world where digital expectations evolve fast, continuous development is key. I focus on building agile eCommerce ecosystems that learn, adapt, and grow with your customers.