With a strong commercial foundation, I have led marketing and sales functions across multiple industries and regions - delivering measurable results in both transformation, growth and turnaround contexts. My approach integrates brand development, data-driven decision-making, and customer insight to build demand and long-term loyalty. I’ve built and scaled omnichannel strategies, developed high-performing sales teams, and successfully repositioned brands in highly competitive markets.

I’ve helped organizations navigate change, launch new offerings, and expand internationally - leveraging data, analytics, and AI to make marketing and sales more intelligent, targeted, and effective. I’m particularly focused on how AI can enhance customer understanding, personalize interaction and communication at scale, and accelerate performance through predictive insights and automation.

My experience spans B2C and B2B environments, from strategic marketing planning to hands-on execution across Nordic, Baltic, and global landscapes. What defines my work is a constant curiosity, a love for results, and a passion for empowering teams. I bring a combination of analytical sharpness and creative energy, helping companies connect more meaningfully with their audiences - and turn marketing together with sales into a strategic growth driver.

Examples of experience as responsible or consultant: IKEA, Tallink Silja, Auto Bassadone, Superlines, Trainers’ House, Unilever, Orion, IF, Kemira GrowHow, Kone